The course “Trends and issues in global tourism” includes all aspects relating to the macroeconomic and microeconomic context: from the study of globalization phenomena to both tourism companies and destinations brand identity. The tourism management studies constantly follow the evolution of the socio-economic environment and the service quality issues.
The course provides an overview on the developments in the field of tourism economics paying attention on how the accuracy of tourism demand forecasting can be improved at the micro-level.
- Docente: Aldo Barba
- Docente: Jay Bryan Barney
- Docente: Dimitrios Buhalis
- Docente: Elina Michopoulou
- Docente: Karin Reinhard
- Docente: Haiyan Song
Area: Università
Ente: Università degli Studi di Napoli Federico II
Lingua: en_US
Lis: No
Vecchia edizione: No
Link Video Vimeo: 808630374
Livello Corso: Intermediate
