Social Media Marketing: Big Data and artificial intelligence in hospitality & tourism. Tools and Implications

The module Food territory explains how the union between food and local traditions play a key role in the construction of gastronomic product in a certain destination. This MOOC gives students the lens to make the gastronomic offer inclusive, culturally sensitive, health-sensitive, and flavourful. Through case studies and examples, students will exploit the aspects of multifunctionality of food and how it is recognized within the territory, consolidating a sustainable localized Food and tourism system.

The multimedia course “Sustainable Ecosystems And Food&Beverage: Exploring The Boundaries Of Eco-Efficiency And Green Communications” offers a wider view in the tourism chain according to a sustainable approach taking into account the different pillars of sustainability (environmental, socio-cultural, economic, digital, experiential). This MOOC allows to develop a holistic view of sustainability and become a driving force behind sustainable transformation processes. The module Sustainable Ecosystems designed to let students become a driving force in the transformation towards a sustainable world and will equip you with the knowledge and competencies needed to foster sustainable innovation.

This course deal about relation to their possible applications to the hospitality management sector and are functional to the subsequent modules. These issues concern the study of strategic management and marketing in the hospitality sector, with an in-depth study of innovative business models, entrepreneurship and financial models related to merger & acquisition processes, at an international level. In addition, a specific focus is aimed at studying the economy of tourism, destination brand management and the quality system, both with reference to the company and the destination as a whole.This course is a part of a complex MOOC about E-Tourism and Revenue Management: Past, Present and Future. This MOOC is an important learning cluster about evolution of tourism management. “E-tourism” investigates the dynamics and challenges of the digital tourism, encompassing the different kind of actors of the tourism value chain. Human resources management and sharing economy are the focus topic of this course, with a new methodological approach based on theory and empirical cases. Adding of this, in this course students could be able to understand the digital human resource management and the deep change of the hospitality system after digitalization.

The course “New strategic business models in tourism: coopetition and innovation” investigates the main facets of the hospitality industry, starting from the meaning and evolution of hotel business model concepts to the value co-creation processes. The latest phenomena occurred in the most recent years in the hospitality industry represent the main themes characterizing this course: from the importance of intangible assets and managers’ soft skills to the coopetition dilemma. The relationship between destinations and hotel companies is therefore investigated, addressing how these ones can influence the former and vice-versa. Strategic management and competitive advantages are changing very quickly, due to the high level of innovation and hyper-competitiveness characterizing the hospitality industry. Accordingly, coopetition and open innovation practices are the main weapons to face with environmental and market changes. Hence, a specific attention is paid to the existing mechanisms.