![](https://lms.federica.eu/pluginfile.php/755121/course/overviewfiles/Cover_Social%20Media%20Marketing-%20Big%20Data%20and%20artificial%20intelligence%20in%20hospitality%20%20tourism_300x300.jpg)
The topics covered in this multimedia cluster concern revenue management, with both theoretical and empirical insights, the sharing economy model, human resource management and team building, industry 4.0, artificial intelligence and big data.
The course “Social media marketing, Big Data And Artificial Intelligence In Hospitality & Tourism” explores the methods, tools and dynamics of the online world with the overlapping perspective between demand and offer. This MOOC gives comprehensive understanding of the economic and neurological underpinnings of social media, and how these can be used to drive audience engagement, insight, and action. Furthermore, social media marketing MOOC offers students the ability to leverage social media to achieve strategic organizational objectives using a rigorous scientific approach.
- Docente: Faizan Ali
- Docente: Giovanna Del Gaudio
- Docente: Stanislav Ivanov
- Docente: Tiziana Russo Spena
- Docente: Godze Turkathan