Social Media Marketing: Big Data and artificial intelligence in hospitality & tourism. Tools and Implications

The multimedia course “Sustainable Ecosystems And Food&Beverage: Exploring The Boundaries Of Eco-Efficiency And Green Communications” offers a wider view in the tourism chain according to a sustainable approach taking into account the different pillars of sustainability (environmental, socio-cultural, economic, digital, experiential). This MOOC allows to develop a holistic view of sustainability and become a driving force behind sustainable transformation processes. The module Sustainable Ecosystems designed to let students become a driving force in the transformation towards a sustainable world and will equip you with the knowledge and competencies needed to foster sustainable innovation.

Dopo la laurea triennale può essere difficile scegliere come proseguire gli studi, tra la costellazione di specializzazioni a tua disposizione, offerte da varie università in Italia e all’estero. UniFi Orienta - Economia e impresa è un progetto voluto dall'Università degli Studi di Firenze, che offre un percorso di orientamento dedicato agli studenti triennali per guidarli verso una scelta consapevole e soddisfacente. L'esperienza di orientamento di UniFI è personalizzata, interattiva e ricca di contenuti,  sia in lingua italiana che inglese.Attraverso il percorso di orientamento potrai esplorare nel dettaglio i sette corsi di laurea magistrale offerti dalla Scuola di Economia e Management, conoscerli attraverso video testimonianze di giovani laureati o studenti in corso. Tra gli strumenti utili per una maggiore conoscenza dei corsi ci sono video di presentazione, tutorial, lezioni degli insegnamenti caratterizzanti, testimonianze dirette sulle esperienze all'estero e di tirocinio presso aziende qualificate sul territorio toscano. Informazioni sui principali sbocchi professionali e sulle occasioni e le possibilità offerte dall'Università degli Studi di Firenze. Inoltre avrai modo di interagire con gli altri iscritti e tutor didattici attraverso forum di discussione e potrai provare attività interattive.Con l’attivazione dei sottotitoli, infine, si facilita la comprensione dei contenuti in italiano e in inglese.

The primary goal of this course is to equip students with essential mathematical tools that are crucial for a comprehensive understanding of the foundations and methodologies in modern economic analysis. These tools will prove particularly beneficial in subsequent courses, with a specific emphasis on Microeconomics.During Week 1, we will conduct a thorough review of calculus and linear algebra, concurrently introducing the concept of a fixed point. Moving into Week 2, our focus will shift to the study of optimization—the fundamental mathematical framework economists employ to model the decision-making process among agents faced with various alternatives.Week 3 will be dedicated to exploring difference and differential equations, essential tools economists utilize to depict the dynamic evolution of economic phenomena over time. Shifting our attention to Weeks 4 and 5, we will delve into the calculus of probability, serving as the mathematical foundation for the examination of risk. This understanding is particularly critical in fields like finance. In Week 6, we will study a more advanced topic in optimization, dynamic optimization, useful for macroeconomics.By the end of this course, students will have acquired a robust mathematical toolkit that forms the basis for a good comprehension of economic theories and practices.This course is part of the "Market Analysis" Program. If you wish to follow this course, you need to enrol via the Program at this link. 

The objective of this course is to provide students with the analytical tools to understand Microeconomics: the study of economic activity including individuals and firms from the point of view of individual decision-making units. The course will begin with the basics of the analysis of production decisions by firms. We start with the standard cost functions and the we will move on to multi-product firms and technological production sets. The properties of profit functions will be analyzed. The model of production will then be integrated with the exchange models of the first course in the sequence. The existence of equilibrium in economies with production will then be discussed, together with their welfare and distributional properties. We will then conclude with the discussion of models of decision-making under uncertainty.This is the second of a sequence of two courses in Microeconomics. They are designed as an integrated sequence. This second course builds on the first adding production to the framework. Throughout it, the basic paradigm will be that of competitive environments modeled assuming price-taking behavior.This course is part of the "Market Analysis" Program. If you wish to follow this course, you need to enrol via the Program at this link.