This course deal about relation to their possible applications to the hospitality management sector and are functional to the subsequent modules. These issues concern the study of strategic management and marketing in the hospitality sector, with an in-depth study of innovative business models, entrepreneurship and financial models related to merger & acquisition processes, at an international level. In addition, a specific focus is aimed at studying the economy of tourism, destination brand management and the quality system, both with reference to the company and the destination as a whole.
This course is a part of a complex MOOC about E-Tourism and Revenue Management: Past, Present and Future. This MOOC is an important learning cluster about evolution of tourism management. “E-tourism” investigates the dynamics and challenges of the digital tourism, encompassing the different kind of actors of the tourism value chain. Human resources management and sharing economy are the focus topic of this course, with a new methodological approach based on theory and empirical cases. Adding of this, in this course students could be able to understand the digital human resource management and the deep change of the hospitality system after digitalization.
- Docente: Paolo Canonico
- Docente: Andrea Carnevale
- Docente: Paola Castiglia
- Docente: Mauro Sciarelli
