Sustainable Ecosystems and Food&Beverage

The topics covered in this multimedia cluster concern revenue management, with both theoretical and empirical insights, the sharing economy model, human resource management and team building, industry 4.0, artificial intelligence and big data.The course “Social media marketing, Big Data And Artificial Intelligence In Hospitality & Tourism”  explores the methods, tools and dynamics of the online world with the overlapping perspective between demand and offer.  This MOOC gives comprehensive understanding of the economic and neurological underpinnings of social media, and how these can be used to drive audience engagement, insight, and action. Furthermore, social media marketing MOOC offers students the ability to leverage social media to achieve strategic organizational objectives using a rigorous scientific approach.

The module Food territory explains how the union between food and local traditions play a key role in the construction of gastronomic product in a certain destination. This MOOC gives students the lens to make the gastronomic offer inclusive, culturally sensitive, health-sensitive, and flavourful. Through case studies and examples, students will exploit the aspects of multifunctionality of food and how it is recognized within the territory, consolidating a sustainable localized Food and tourism system.

This course deal about relation to their possible applications to the hospitality management sector and are functional to the subsequent modules. These issues concern the study of strategic management and marketing in the hospitality sector, with an in-depth study of innovative business models, entrepreneurship and financial models related to merger & acquisition processes, at an international level. In addition, a specific focus is aimed at studying the economy of tourism, destination brand management and the quality system, both with reference to the company and the destination as a whole.This course is a part of a complex MOOC about E-Tourism and Revenue Management: Past, Present and Future. This MOOC is an important learning cluster about evolution of tourism management. “E-tourism” investigates the dynamics and challenges of the digital tourism, encompassing the different kind of actors of the tourism value chain. Human resources management and sharing economy are the focus topic of this course, with a new methodological approach based on theory and empirical cases. Adding of this, in this course students could be able to understand the digital human resource management and the deep change of the hospitality system after digitalization.

The course “New strategic business models in tourism: coopetition and innovation” investigates the main facets of the hospitality industry, starting from the meaning and evolution of hotel business model concepts to the value co-creation processes. The latest phenomena occurred in the most recent years in the hospitality industry represent the main themes characterizing this course: from the importance of intangible assets and managers’ soft skills to the coopetition dilemma. The relationship between destinations and hotel companies is therefore investigated, addressing how these ones can influence the former and vice-versa. Strategic management and competitive advantages are changing very quickly, due to the high level of innovation and hyper-competitiveness characterizing the hospitality industry. Accordingly, coopetition and open innovation practices are the main weapons to face with environmental and market changes. Hence, a specific attention is paid to the existing mechanisms.