The topics covered in this multimedia cluster concern revenue management, with both theoretical and empirical insights, the sharing economy model, human resource management and team building, industry 4.0, artificial intelligence and big data.
The course “Social media marketing, Big Data And Artificial Intelligence In Hospitality & Tourism” explores the methods, tools and dynamics of the online world with the overlapping perspective between demand and offer. This MOOC gives comprehensive understanding of the economic and neurological underpinnings of social media, and how these can be used to drive audience engagement, insight, and action. Furthermore, social media marketing MOOC offers students the ability to leverage social media to achieve strategic organizational objectives using a rigorous scientific approach.
- Docente: Faizan Ali
- Docente: Giovanna Del Gaudio
- Docente: Stanislav Ivanov
- Docente: Tiziana Russo Spena
- Docente: Godze Turkathan
The module Food territory explains how the union between food and local traditions play a key role in the construction of gastronomic product in a certain destination. This MOOC gives students the lens to make the gastronomic offer inclusive, culturally sensitive, health-sensitive, and flavourful. Through case studies and examples, students will exploit the aspects of multifunctionality of food and how it is recognized within the territory, consolidating a sustainable localized Food and tourism system.
- Docente: Francesco Caputo
- Docente: Luigi Cembalo
- Docente: Valentina Della Corte
- Docente: Fabiana Sepe
- Docente: riccardo vecchio
The multimedia course “Sustainable Ecosystems And Food&Beverage: Exploring The Boundaries Of Eco-Efficiency And Green Communications” offers a wider view in the tourism chain according to a sustainable approach taking into account the different pillars of sustainability (environmental, socio-cultural, economic, digital, experiential). This MOOC allows to develop a holistic view of sustainability and become a driving force behind sustainable transformation processes.
The module Sustainable Ecosystems designed to let students become a driving force in the transformation towards a sustainable world and will equip you with the knowledge and competencies needed to foster sustainable innovation.
- Docente: alessandra allini
- Docente: Carla Cavallo
- Docente: Stefano Ciliberti
- Docente: mauro sciarelli
- Docente: Yari Vecchio
This course deal about relation to their possible applications to the hospitality management sector and are functional to the subsequent modules. These issues concern the study of strategic management and marketing in the hospitality sector, with an in-depth study of innovative business models, entrepreneurship and financial models related to merger & acquisition processes, at an international level. In addition, a specific focus is aimed at studying the economy of tourism, destination brand management and the quality system, both with reference to the company and the destination as a whole.
This course is a part of a complex MOOC about E-Tourism and Revenue Management: Past, Present and Future. This MOOC is an important learning cluster about evolution of tourism management. “E-tourism” investigates the dynamics and challenges of the digital tourism, encompassing the different kind of actors of the tourism value chain. Human resources management and sharing economy are the focus topic of this course, with a new methodological approach based on theory and empirical cases. Adding of this, in this course students could be able to understand the digital human resource management and the deep change of the hospitality system after digitalization.
- Docente: Paolo Canonico
- Docente: Andrea Carnevale
- Docente: Paola Castiglia
- Docente: Mauro Sciarelli
- Docente: Arturo Capasso
- Docente: Valentina Della Corte
- Docente: Enrico Di Taranto
- Docente: Giovanna Del Gaudio
- Docente: Francisco Javier Navarro
The course “Trends and issues in global tourism” includes all aspects relating to the macroeconomic and microeconomic context: from the study of globalization phenomena to both tourism companies and destinations brand identity. The tourism management studies constantly follow the evolution of the socio-economic environment and the service quality issues.
The course provides an overview on the developments in the field of tourism economics paying attention on how the accuracy of tourism demand forecasting can be improved at the micro-level.
- Docente: Aldo Barba
- Docente: Jay Bryan Barney
- Docente: Dimitrios Buhalis
- Docente: Elina Michopoulou
- Docente: Karin Reinhard
- Docente: Haiyan Song
