E-tourism and Revenue Management: past, present and future

The topics covered in this multimedia cluster concern revenue management, with both theoretical and empirical insights, the sharing economy model, human resource management and team building, industry 4.0, artificial intelligence and big data.The course “Social media marketing, Big Data And Artificial Intelligence In Hospitality & Tourism”  explores the methods, tools and dynamics of the online world with the overlapping perspective between demand and offer.  This MOOC gives comprehensive understanding of the economic and neurological underpinnings of social media, and how these can be used to drive audience engagement, insight, and action. Furthermore, social media marketing MOOC offers students the ability to leverage social media to achieve strategic organizational objectives using a rigorous scientific approach.

The module Food territory explains how the union between food and local traditions play a key role in the construction of gastronomic product in a certain destination. This MOOC gives students the lens to make the gastronomic offer inclusive, culturally sensitive, health-sensitive, and flavourful. Through case studies and examples, students will exploit the aspects of multifunctionality of food and how it is recognized within the territory, consolidating a sustainable localized Food and tourism system.

The multimedia course “Sustainable Ecosystems And Food&Beverage: Exploring The Boundaries Of Eco-Efficiency And Green Communications” offers a wider view in the tourism chain according to a sustainable approach taking into account the different pillars of sustainability (environmental, socio-cultural, economic, digital, experiential). This MOOC allows to develop a holistic view of sustainability and become a driving force behind sustainable transformation processes. The module Sustainable Ecosystems designed to let students become a driving force in the transformation towards a sustainable world and will equip you with the knowledge and competencies needed to foster sustainable innovation.

The course “New strategic business models in tourism: coopetition and innovation” investigates the main facets of the hospitality industry, starting from the meaning and evolution of hotel business model concepts to the value co-creation processes. The latest phenomena occurred in the most recent years in the hospitality industry represent the main themes characterizing this course: from the importance of intangible assets and managers’ soft skills to the coopetition dilemma. The relationship between destinations and hotel companies is therefore investigated, addressing how these ones can influence the former and vice-versa. Strategic management and competitive advantages are changing very quickly, due to the high level of innovation and hyper-competitiveness characterizing the hospitality industry. Accordingly, coopetition and open innovation practices are the main weapons to face with environmental and market changes. Hence, a specific attention is paid to the existing mechanisms.